Every property has a story, and 725-733 Lytton Station Road in Healdsburg was no exception. Nestled in the coveted Alexander Valley—just two minutes from The Appellation Hotel, North Village, and Montage Healdsburg—this unique mid-term rental had potential written all over it. But potential can be a double-edged sword when it comes time to sell.
The possibilities for this property were truly endless. It could continue functioning as a profitable Airbnb or mid-term rental. It could be converted into a spacious single-family residence. Or, for the visionary, it could be a development opportunity—scrape and rebuild to suit. Our job was to tell all three stories clearly, effectively, and simultaneously. Buyers needed to see not just what it was, but what it could be.
57,983
Emails Sent
10
Open Houses
5,000+
Social Media Impressions
6,863
Website Visits
We launched with strategic pricing. Based on comparable sales and the income it was already generating, we felt confident in our go-to-market number. The initial response supported this: strong interest, packed open houses, and a steady flow of private showings. But after the initial flurry, no offers.
The market was speaking. Buyers were intrigued but hesitant to commit at that price point. We didn’t wait. Data-driven decisions are key in a market like this. We worked closely with the sellers to adjust our pricing strategy, resulting in a price drop that was both strategic and compelling. Less than 24 hours later, we had two offers.
Through careful negotiation, we closed the deal at $2,205,000—just a stone’s throw from our original listing price. Proof that when you listen to the market and act with intention, results follow.
Selling in Healdsburg, especially in Alexander Valley, is about more than comps and square footage. It’s about understanding the buyer’s imagination—and guiding it. This sale wasn’t just a transaction. It was a case study in strategy, storytelling, and results.
If you’re thinking of selling in Wine Country, let’s talk. There’s an art to getting it done right.
MARKETING RECAP:
- Custom property website with a dedicated domain
- Professional photography and videography
- Luxury brochures and printed flyers
- Full property information packets for potential buyers
- Email marketing campaigns targeting both the general public and agent networks
- Social media campaigns across Instagram, Facebook, and LinkedIn
- Broker’s Open event to connect with the local agent community
- Multiple public open houses, including a catered twilight event
