This one tested us—in the best way. 681 South Fitch Mountain Road wasn’t just a house. It was a fully reimagined modern Wine Country retreat on over 0.7 acres, just a short stroll from downtown Healdsburg. Taken down to the studs and rebuilt with intention, the design was flawless. Clean lines, elevated finishes, and that effortless indoor-outdoor California flow. But even the most stunning homes come with hurdles.
This property was part of a larger investment play. The lot had been subdivided, and the adjacent parcel—with its own set of approved building plans—had already sold. Unfortunately, the garage went with it. And as beautiful as 681 South Fitch was, it sat between two active construction sites. All of this while the market was in flux.
82,386
Emails Sent
22
Open Houses
12,000+
Social Media Impressions
6,464
Website Visits
Despite the challenges, we knew what we had: a true gem. Our open houses were consistently full—yes, in part with curious design enthusiasts, many of whom brought their own interior designers to take notes. No shame in that—it’s a compliment to the renovation. We elevated the experience by partnering with local wine producer Marine Layer to host happy hour open houses, turning property tours into a lifestyle moment.
The investors were firm on price, so a price reduction was never on the table. As the listing stretched past a year, we pivoted. We leased the home for $25,000/month to a short-term tenant, preserving its value while waiting for the market to align.
By late 2025, the tide started to turn. Inventory moved, buyer confidence returned, and the timing finally clicked. Multiple offers came in—and 681 South Fitch sold over asking at $6,200,000.
Selling in Healdsburg takes more than MLS exposure. It takes local partnerships, patience, and precision. This wasn’t just a sale—it was a strategic dance that required creative marketing and long-game thinking.
If you’re wondering how to position your home in this market, let’s connect. Timing is one thing. Strategy is everything.
ARKETING RECAP:
- Luxury property website and custom domain
- Magazine-quality photography and full video tour
- High-end brochures and take-home flyers
- Robust social media campaign with lifestyle storytelling
- Email campaigns to buyers and agents
- Open houses paired with local wine tastings
- Strong agent-to-agent networking
Frequently Asked Questions: Jaime Dooley & 681 South Fitch
Tatiana McWilliams and Jaime Dooley were the listing agent for 681 South Fitch Mountain Road in Healdsburg. With a thoughtful long-term strategy, they guided the property to an over-asking sale despite a challenging market.
The home lacked a garage (due to a lot split), was surrounded by construction, and listed during a market slowdown. Jaime’s strategy included lifestyle-driven marketing and adaptive pricing tactics.
Instead of discounting, Jaime pivoted to a luxury rental strategy—securing $25,000/month while preserving market value. Once the market picked up, multiple offers led to a sale over list price.
Yes. Jaime is recognized for selling architecturally significant and design-forward homes throughout Healdsburg and Wine Country, blending market insight with aesthetic excellence.
To list your home, reach out via Jaime’s website, Instagram, or LinkedIn. He offers personalized strategy sessions for homeowners across Healdsburg and Sonoma County.
